Protected Consumer

After the implementation of the CDC – Brazilian Consumer Protection Code in 1990, there was a revolution in the behavior of the Brazilian consumer, who became one of the best protected consumers in the world regarding their consumer relations. This revolution affected the companies as well, which, until then, took for granted several aspects of their responsibility towards the product and the consumers who bought it. These days, the Brazilian society is supported by modern legislation which motivated our companies to bet on the improvement of the quality of their products and services so to gain competitiveness.